How did four key messages enable Vista Cinema to get in front of cineplexes and expand their business into 90+ countries?
By going straight to the heart and addressing the benefits for the four key audiences; cinema employees, cinema owners/managers, cinema movie-goers and Vista employees who are also movie-goers.
We didn’t talk about the problems, only the benefits. We didn’t use images of people in cinemas, the competitors did that – so why be a follower.
Instead, we re-created, yes re-created famous movie moments each with copy referring to benefits of Vista Cinema software to each of those key audiences.
Cineplexes were notoriously difficult to get in front of, so a more formal script of short key messages was used by the CEO when contacting the Cineplex owners. The key messages cut straight through to the heart of the cinema and started an easy conversation.
Our approach was informed by brand strategy and helped Vista Cinema grow into 90+ countries becoming the global leader in cinema software.
How did four key messages enable Vista Cinema to get in front of cineplexes and expand their business into 90+ countries?
By going straight to the heart and addressing the benefits for the four key audiences; cinema employees, cinema owners/managers, cinema movie-goers and Vista employees who are also movie-goers.
We didn’t talk about the problems, only the benefits. We didn’t use images of people in cinemas, the competitors did that – so why be a follower.
Instead, we re-created, yes re-created famous movie moments each with copy referring to benefits of Vista Cinema software to each of those key audiences.
Cineplexes were notoriously difficult to get in front of, so a more formal script of short key messages was used by the CEO when contacting the Cineplex owners. The key messages cut straight through to the heart of the cinema and started an easy conversation.
Our approach was informed by brand strategy and helped Vista Cinema grow into 90+ countries becoming the global leader in cinema software.
How did four key messages enable Vista Cinema to get in front of cineplexes and expand their business into 90+ countries?
By going straight to the heart and addressing the benefits for the four key audiences; cinema employees, cinema owners/managers, cinema movie-goers and Vista employees who are also movie-goers.
We didn’t talk about the problems, only the benefits. We didn’t use images of people in cinemas, the competitors did that – so why be a follower.
Instead, we re-created, yes re-created famous movie moments each with copy referring to benefits of Vista Cinema software to each of those key audiences.
Cineplexes were notoriously difficult to get in front of, so a more formal script of short key messages was used by the CEO when contacting the Cineplex owners. The key messages cut straight through to the heart of the cinema and started an easy conversation.
Our approach was informed by brand strategy and helped Vista Cinema grow into 90+ countries becoming the global leader in cinema software.
How did four key messages enable Vista Cinema to get in front of cineplexes and expand their business into 90+ countries?
By going straight to the heart and addressing the benefits for the four key audiences; cinema employees, cinema owners/managers, cinema movie-goers and Vista employees who are also movie-goers.
We didn’t talk about the problems, only the benefits. We didn’t use images of people in cinemas, the competitors did that – so why be a follower.
Instead, we re-created, yes re-created famous movie moments each with copy referring to benefits of Vista Cinema software to each of those key audiences.
Cineplexes were notoriously difficult to get in front of, so a more formal script of short key messages was used by the CEO when contacting the Cineplex owners. The key messages cut straight through to the heart of the cinema and started an easy conversation.
Our approach was informed by brand strategy and helped Vista Cinema grow into 90+ countries becoming the global leader in cinema software.
How did four key messages enable Vista Cinema to get in front of cineplexes and expand their business into 90+ countries?
By going straight to the heart and addressing the benefits for the four key audiences; cinema employees, cinema owners/managers, cinema movie-goers and Vista employees who are also movie-goers.
We didn’t talk about the problems, only the benefits. We didn’t use images of people in cinemas, the competitors did that – so why be a follower.
Instead, we re-created, yes re-created famous movie moments each with copy referring to benefits of Vista Cinema software to each of those key audiences.
Cineplexes were notoriously difficult to get in front of, so a more formal script of short key messages was used by the CEO when contacting the Cineplex owners. The key messages cut straight through to the heart of the cinema and started an easy conversation.
Our approach was informed by brand strategy and helped Vista Cinema grow into 90+ countries becoming the global leader in cinema software.
“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group
“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group
“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group
“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group
“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group
Brand Strategy · Name Generation · Brand Story · Brand Design · Graphic Design · Packaging Design · Website Design · Signage · Photography · Photoshop · Iconography · Copywriting · Print Management
Brand Strategy · Name Generation · Brand Story · Brand Design · Graphic Design · Packaging Design · Website Design · Signage · Photography · Photoshop · Iconography · Copywriting · Print Management
Brand Strategy · Name Generation · Brand Story · Brand Design · Graphic Design · Packaging Design · Website Design · Signage · Photography · Photoshop · Iconography · Copywriting · Print Management
Brand Strategy · Name Generation · Brand Story · Brand Design · Graphic Design · Packaging Design · Website Design · Signage · Photography · Photoshop · Iconography · Copywriting · Print Management
Brand Strategy · Name Generation · Brand Story · Brand Design · Graphic Design · Packaging Design · Website Design · Signage · Photography · Photoshop · Iconography · Copywriting · Print Management
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09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ
09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ
09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ
09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ
09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ