Brand Architecture

Brand architecture is the organisation of businesses and products into an easy to understand structure. It defines the breadth and depth of the overall offer and how each relates to the other. Brand architecture takes the form of a ‘branded house’ e.g. Virgin Group with Virgin Atlantic, Virgin Galactic, Virgin Holidays etc; or a ‘house of brands’ e.g. Restaurant Brands with Pizza Hut, Carls Jr, KFC and Taco Bell.

Vista Group is a ‘house of brands’, a world-leading New Zealand company providing technology solutions to the global film industry. Vista Group is the parent company to nine businesses that have been created, acquired or merged over an extended period of time. Combined these businesses provide software and additional technology solutions across film distribution, cinema exhibition and the movie-goer experience. The Vista Group brand architecture visually illustrates the business hierarchy and how the businesses work together to create a seamless experience from the film studio to the moviegoer. This gives greater clarity and confidence to investors and customers while growing opportunities for cross marketing and sales.

Each business offer and brand is unique and linked through the endorser mark ‘A Vista Group Company.'

Brand architecture is the organisation of businesses and products into an easy to understand structure. It defines the breadth and depth of the overall offer and how each relates to the other. Brand architecture takes the form of a ‘branded house’ e.g. Virgin Group with Virgin Atlantic, Virgin Galactic, Virgin Holidays etc; or a ‘house of brands’ e.g. Restaurant Brands with Pizza Hut, Carls Jr, KFC and Taco Bell.

Vista Group is a ‘house of brands’, a world-leading New Zealand company providing technology solutions to the global film industry. Vista Group is the parent company to nine businesses that have been created, acquired or merged over an extended period of time. Combined these businesses provide software and additional technology solutions across film distribution, cinema exhibition and the movie-goer experience. The Vista Group brand architecture visually illustrates the business hierarchy and how the businesses work together to create a seamless experience from the film studio to the moviegoer. This gives greater clarity and confidence to investors and customers while growing opportunities for cross marketing and sales.

Each business offer and brand is unique and linked through the endorser mark ‘A Vista Group Company.'

Brand architecture is the organisation of businesses and products into an easy to understand structure. It defines the breadth and depth of the overall offer and how each relates to the other. Brand architecture takes the form of a ‘branded house’ e.g. Virgin Group with Virgin Atlantic, Virgin Galactic, Virgin Holidays etc; or a ‘house of brands’ e.g. Restaurant Brands with Pizza Hut, Carls Jr, KFC and Taco Bell.

Vista Group is a ‘house of brands’, a world-leading New Zealand company providing technology solutions to the global film industry. Vista Group is the parent company to nine businesses that have been created, acquired or merged over an extended period of time. Combined these businesses provide software and additional technology solutions across film distribution, cinema exhibition and the movie-goer experience. The Vista Group brand architecture visually illustrates the business hierarchy and how the businesses work together to create a seamless experience from the film studio to the moviegoer. This gives greater clarity and confidence to investors and customers while growing opportunities for cross marketing and sales.

Each business offer and brand is unique and linked through the endorser mark ‘A Vista Group Company.'

Brand architecture is the organisation of businesses and products into an easy to understand structure. It defines the breadth and depth of the overall offer and how each relates to the other. Brand architecture takes the form of a ‘branded house’ e.g. Virgin Group with Virgin Atlantic, Virgin Galactic, Virgin Holidays etc; or a ‘house of brands’ e.g. Restaurant Brands with Pizza Hut, Carls Jr, KFC and Taco Bell.

Vista Group is a ‘house of brands’, a world-leading New Zealand company providing technology solutions to the global film industry. Vista Group is the parent company to nine businesses that have been created, acquired or merged over an extended period of time. Combined these businesses provide software and additional technology solutions across film distribution, cinema exhibition and the movie-goer experience. The Vista Group brand architecture visually illustrates the business hierarchy and how the businesses work together to create a seamless experience from the film studio to the moviegoer. This gives greater clarity and confidence to investors and customers while growing opportunities for cross marketing and sales.

Each business offer and brand is unique and linked through the endorser mark ‘A Vista Group Company.'

Brand architecture is the organisation of businesses and products into an easy to understand structure. It defines the breadth and depth of the overall offer and how each relates to the other. Brand architecture takes the form of a ‘branded house’ e.g. Virgin Group with Virgin Atlantic, Virgin Galactic, Virgin Holidays etc; or a ‘house of brands’ e.g. Restaurant Brands with Pizza Hut, Carls Jr, KFC and Taco Bell.

Vista Group is a ‘house of brands’, a world-leading New Zealand company providing technology solutions to the global film industry. Vista Group is the parent company to nine businesses that have been created, acquired or merged over an extended period of time. Combined these businesses provide software and additional technology solutions across film distribution, cinema exhibition and the movie-goer experience. The Vista Group brand architecture visually illustrates the business hierarchy and how the businesses work together to create a seamless experience from the film studio to the moviegoer. This gives greater clarity and confidence to investors and customers while growing opportunities for cross marketing and sales.

Each business offer and brand is unique and linked through the endorser mark ‘A Vista Group Company.'

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The Vista Foundation is the charitable body of Vista Group and promotes initiatives and projects that support the sustainable growth and success of the New Zealand film industry. The Vista Foundation brand is visually aligned with the Vista Group brand.

The Vista Foundation is a charitable body which promotes initiatives and projects that support the sustainable growth and success of the New Zealand film industry. The Vista Foundation brand is visually aligned with the Vista Group brand.

The Vista Foundation is a charitable body which promotes initiatives and projects that support the sustainable growth and success of the New Zealand film industry. The Vista Foundation brand is visually aligned with the Vista Group brand.

The Vista Foundation is a charitable body which promotes initiatives and projects that support the sustainable growth and success of the New Zealand film industry. The Vista Foundation brand is visually aligned with the Vista Group brand.

The Vista Foundation is a charitable body which promotes initiatives and projects that support the sustainable growth and success of the New Zealand film industry. The Vista Foundation brand is visually aligned with the Vista Group brand.

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“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group

“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group

“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group

“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group

“I trust ellen&company with our business. We have witnessed the continuous rollout of our brand and thanks to the partnership between our marketing team and ellen&company, we’re now seeing the benefits that such a strong brand story brings to Vista. ellen&company have worked tirelessly to deliver a brand that connects with our customers making our job much easier.”
Murray Holdaway, CEO, Vista Group

WE UNDERTOOK: BRAND STRATEGY · BRAND ARCHITECTURE · BRAND DESIGN · LAUNCH COLLATERAL · WEBSITE DESIGN · ADVERTISING · INTERNATIONAL EXHIBITION STANDS · FINANCIAL REPORTING DESIGN · ANIMATION · BRAND MANAGEMENT

WE UNDERTOOK: BRAND STRATEGY · BRAND ARCHITECTURE · BRAND DESIGN · LAUNCH COLLATERAL · WEBSITE DESIGN · ADVERTISING · INTERNATIONAL EXHIBITION STANDS · FINANCIAL REPORTING DESIGN · ANIMATION · BRAND MANAGEMENT

WE UNDERTOOK: BRAND STRATEGY · BRAND ARCHITECTURE · BRAND DESIGN · LAUNCH COLLATERAL · WEBSITE DESIGN · ADVERTISING · INTERNATIONAL EXHIBITION STANDS · FINANCIAL REPORTING DESIGN · ANIMATION · BRAND MANAGEMENT

WE UNDERTOOK: BRAND STRATEGY · BRAND ARCHITECTURE · BRAND DESIGN · LAUNCH COLLATERAL · WEBSITE DESIGN · ADVERTISING · INTERNATIONAL EXHIBITION STANDS · FINANCIAL REPORTING DESIGN · ANIMATION · BRAND MANAGEMENT

WE UNDERTOOK: BRAND STRATEGY · BRAND ARCHITECTURE · BRAND DESIGN · LAUNCH COLLATERAL · WEBSITE DESIGN · ADVERTISING · INTERNATIONAL EXHIBITION STANDS · FINANCIAL REPORTING DESIGN · ANIMATION · BRAND MANAGEMENT

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09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ

09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ

09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ

09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ

09 281 5591
027 441 2560
Tāmaki Makaurau
Auckland, NZ