July 19, 2017 — Comments are off for this post.

What’s in a naming poll? Nothing if you are British and everything if you are Swedish.

What’s in a naming poll? Nothing if you are British and everything if you are Swedish.

Back in early 2016 the Brits were asked to name a research vessel with ‘Boaty McBoatface’ emerging the clear winner. BUT the National Environment Research Council dumped the winning name. In the end “it did not reflect the credibility of the organisation and its $3.6m artic explorer”. Instead ‘Sir David Attenborough’ was chosen.

The Swedes have regurgitated a British name that is firmly rooted in British humour (Monty Python), given the Brits a slap and run off with the IP.

And now we have the NZ Navy asking the public to design a badge for HMNZS Aotearoa. Public polls and competitions take an enormous amount energy, are expensive and are often for nought. Take the cost of our flag referendum, not counting the collective time of all who entered, put this in the hands of branding experts and we would have the right result at a fraction of the cost.

So why do people think naming, creating a logo or designing a flag is easy and that anyone can do it? These things are created using research, strategy and deep creative thinking and should be left to the experts who have the tools and experience to achieve the right result.

Done well they add value, create loyalty and bring a significant return on investment.

June 19, 2017 — Comments are off for this post.

A finalist in AUT Business School Excellence in Business Support Awards.

ellen&company selected as finalist in AUT Business School Excellence in Business Support Awards.

Recognised for excellence in the Colab Design and Creative Technology Support category, ellen&company will join finalists across 11 categories at this year’s awards.

“It is very exciting to be recognised as a finalist in these Awards. This recognition reinforces the value our design led thinking adds to our clients bottom line,” says Mary Davy, Creative Director/Owner, ellen&company.

Now into their twelfth year the AUT Excellence in Business Support Awards are the only national performance measure for New Zealand business support organisations. AUT Business School Acting Dean, Professor Kate Kearins congratulates all the finalists in this year’s awards.

“We value our connections with businesses big and small who make the difference every day in supporting other businesses. We salute the individuals who inspire excellence,” says Kearins. 

Winners of the eleven category awards and the supreme award will be named at a gala dinner on 4 October.

May 5, 2017 — Comments are off for this post.

Annual Reports don’t have to be a headache

We know Annual Report time can be painful: they have to be just right and you’re already busy on the work that drives next year’s results.

Introducing Annual Report pain relief from ellen&company.

Take these reports, designed with a focus on accuracy and efficiency for our client Vista Group.

Vista is a New Zealand success story, and they didn’t get there by being flashy or uneconomical. We created a flexible design that is customised each year, cost-effective printing that looks a million dollars – but importantly isn’t – and the proofing processes required to ensure they not only look right but are.

If you have an Annual Report or design issue we could help fix, we’d love to talk.

Contact us if you would like us to send you a copy. Phone 09 281 5591.

Contact Us

We would love to hear from you, let's sit down over coffee.

Phone : +64 9 281 5591
Email : mary@ellenandcompany.co.nz

L1, 8 Kent Street, Newmarket
Auckland 1023
PO Box 8480, Symonds Street
Auckland 1150

Phone : +64 9 281 5591
Email : mary@ellenandcompany.co.nz

L1, 8 Kent Street, Newmarket
Auckland 1023
PO Box 8480, Symonds Street
Auckland 1150

Phone : +64 9 281 5591
Email : mary@ellenandcompany.co.nz

L1, 8 Kent Street, Newmarket
Auckland 1023
PO Box 8480, Symonds Street
Auckland 1150

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